PAZARLAMA / Wharton School'da pazarlama profesörü

Renowned professor of marketing at the Wharton school of business, Berger is a student of human influence and an expert in how people make decisions, how ideas spread and how social influence shapes behavior.

• Understanding social influence and the enormous impact it has on what we do

• A different playing field for marketing: On social transmission and consumer products

• Basic principles for turning product or idea into something “contagious”

• From publicity to word of mouth: A way doing marketing focused on people


 
 
 
 
 
 

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